"Happy birthday to you, happy birthday to you, happy birthday dear 4 bedroom, 3 bath, English tudor with breathtaking views, happy birthday to you!"
One of the biggest advantages real estate professionals have is the ability to develop and nurture the very personal association a happy home purchase creates between you and your clients. The emotional attachment to hearth and home is a natural positive when it comes to client retention. But maintaining that relationship requires constant care or else your client can easily become their client.
Sending a real estate greeting card to mark the anniversary of your client's home purchase is an easy, inexpensive and natural way to nurture client relationships.
All it requires is a little scheduling with your database and a fresh stack of high quality greeting cards ready drop in the mail when the occasion arrives.
When your clients receive a humorous or classic style real estate greeting card, celebrating their home ownership, you're building goodwill that will reward you when they are ready to enter the market again. You can even include an appropriate birthday gift, like a coupon to a favorite restaurant or maybe movie tickets, along with your personal message.
So maintain your client relationships and sing along..."Happy birthday dear rambling Spanish colonial with gourmet kitchen and great curb appeal, happy birthday to you!"